IBM and Enterprise AI.
As the design lead on the Enterprise Ai campaign, it was my responsibility to create a narrative around Ai that wasn’t set in the typical imagery associated with Artificial Intelligence. The goal was to create an aesthetic that was more inviting and not intimidating to an audience that may be apprehensive about Ai. With this project, our story followed the several steps of Ai development and how IBM can make it a much smoother process by educating and creating a path to success.
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Illustration Guidelines : A designer’s take.
As the illustration lead for IBM Systems, I was tasked with creating new illustration guidelines as well as implementing new processes on how we utilized these guidelines throughout our department.
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